Paid Media
Powerful paid media
We’ll show you all kinds of clever strategies to get earned and organic attention. But sometimes, you just need to pay to get the spotlight. We’ll show you what’s perfect for earned, what needs to be paid and how the combination delivers huge brand recognition and ROI.
Capabilities
B2B paid media + content marketing
Our paid media strategies start at objectives and end with ROI. From our POV, there is no one-size-fits-all approach, so we work with clients to build prescriptive paid programs that up-level our earned and owned media efforts. We’ll handle everything including campaign strategy, audience targeting, copywriting, regular optimization and comprehensive measurement — you just enjoy the results.
Paid search (PPC)
Complement your organic SEO strategy by capturing clicks from the most strategic keyword set possible.
Social media strategy
Maximize your content visibility, drive qualified traffic and mobilize key tech communities across all critical B2B channels.
Performance native + syndication
Maximize the impact of your outstanding earned coverage by amplifying it across other relevant publications.
Account-based marketing
Build awareness and drive traffic from a hyper-focused set of contacts and prospective companies.
Retargeting + remarketing
Capture the attention of previously interested customers and re-engage them at the most opportune moments.
Event geotargeting
Target prospective customers on-site at key industry conferences and events.
“Look Left increased our organic conversions by 276% in a single year. They’re strategic partners in every sense, and they’ve never led us astray.”
Arta Shita
Director of Growth Marketing, Mezmo
FAQ
Common questions about paid media
How much do I have to spend to be successful?
Though it largely depends on the channel, audience and associated keywords, out-of-pocket media spends of as little as $1,500 a month can have a positive impact on your marketing objectives.
Can I pay to rank for competitive keywords?
Yes. A comprehensive paid search strategy will allow you to pay for clicks and generate traffic that doesn’t require you to wait to out-rank your competitors in the organic results.
Can I pay to show up when people search for my competitors?
Yes. We’ll work with you to understand the primary reasons why you want to capture that traffic and devise the best approach for achieving the desired results.
Work with us
Shift the spotlight
Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.
More Services
Earned media + influence
Our experts get you coverage in the best possible outlets for awareness with relevant audiences.
SEO
Look Left creates integrated keyword, optimization and content strategies to get Google’s attention. Technical folks don’t search for Gartner acronyms, they search for answers to problems. We’ll make sure your solution is the one they click.
Content
Look Left has industry experience, creativity and SEO chops to craft optimized content that inspires and drives qualified traffic to your website. Our content goes beyond the keywords to deliver value to your audience.
Messaging
Look Left clients overcome great odds to build and deliver industry-defining technology. Our messaging brings that advantage to life, going beyond the buzzwords to prompt action against real-life problems.
Awards & Recognition
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