Wicked smart content

Look Left’s approach combines four key perspectives to shape content strategies and calendars: the market, the buyer’s desires, the builder’s technical job to be done and the bots. With that intelligence in hand, we add your technical advantages and points of voice, all delivered in a clever medium.

Sure. But we’re going make some strong suggestions on key topics, digital optimization and editing to make sure that content gets seen by both the buyer and the bots.

We’re not going to write code, documentation or anything a developer would follow. But usually with an interview and some research, we can tackle technical content and translate complex concepts into everyday language. We can also connect you with partners who specialize in the geekiest of content.

Absolutely, it’s something our content team has done hundreds of times. Your executives often have a narrow window for meeting with us, and we have a successful formula for getting the most information in a limited amount of time. And occasionally we’ll assign a single Look Left expert to one of your experts, so both get to know each other to work efficiently.

We create a 90-day content strategythat outlines what we need to write, and bring those topics to your subject matter experts for their invaluable insight and perspective. Then we type furiously. Once a piece is written, we’ll get approval and edits based on your internal process. Nothing gets posted, printed or published without final approval from all stakeholders and a proofread from a third-party editing service.