In this episode of the Share of Voice podcast, host Jennifer Tanner sits down with Mike Yaffe, a seasoned CMO with more than 20 years of experience, to unpack the often challenging relationship between marketing and sales teams in B2B tech companies.
Mike and Jenn discuss
- The often confrontational and adversarial relationship between sales and marketing
- Why successful collaborations require mutual accountability and transparency
- Some critical steps for cross-team collaboration
- How strategic technology investments can improve go to market success
Whether you're a marketing leader struggling to align with sales or a sales professional seeking better collaboration, this episode offers practical insights into breaking down interdepartmental barriers.
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