For the past 35 years, Peter Arnold has been immersed in the high-stakes world of Washington political and corporate affairs. Following his years as a White House speechwriter during the Reagan and Bush administrations, Peter began leading national media campaigns, including serving as director of public affairs for UN-50, which organized the United Nations' 50th anniversary.
In 1998, Peter founded Arnold Consulting in Washington, D.C. Since that time, he has managed successful government and media campaigns on some of the nation’s highest-profile public policy issues of the past quarter-century.
Look Left’s Davida Dinerman and John Moran recently caught up with Peter to talk about his illustrious career and the best ways for corporate leaders to communicate in today’s fast-paced media climate. Here are a few of the highlights:
01:43 - Tips for planning a successful communications campaign
04:37 - Corporate executives should not treat speeches like policy papers
06:10 - Tech companies need to earn the trust of consumers and policymakers
09:03 - Most people would be shocked to know how much of their data is gathered by tech giants
12:13 - Allocating financial resources for 2021 political and corporate campaigns
16:53 - Peter’s experience as a White House speechwriter
22:10 - Having a front-row seat for many of the dramatic events of the late 1980s
24:44 - How should companies handle negative news?
26:42 - Suggestions for effective speeches
29:35 - An experience that left a lasting impression - the importance of “doing good things.”
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