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Liesse Jayalath, Look Left director of creative and content strategies, shares what to look for in an agency with PR Daily. She wrote:
As a former in-house marketer, I’ve managed agencies ranging from branding and web development to technical writing and PR. After a decade, I’ve learned a thing or two about how to find the right agency for the job and how to make the most of the engagement. Now as an agency director at Look Left Marketing, I’ve been on both sides. Here’s the advice I give folks when they’re looking for an agency to partner with.
