Infrastructure
B2B tech PR + content for infrastructure innovators
You create the stuff under the hood that drives IT: hardware, software, networks.
Your content marketing and PR strategies should be built by a team that understands the infrastructure space inside and out — and can tell your unique story to the right people.
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The secret sauce for B2B tech PR
Look Left experts have spent decades working with infrastructure clients and expanding profiles through strategic media and analyst relations, SEO prowess and impactful content.
Here’s how.
Take an integrated approach
Integrated PR and content marketing might include a campaign to announce a new product, submit a request for proposal (RFP) to speak at KubeCon, or apply for the IDC Future Enterprise Awards.
Talk to the market, buyers and bots
Engineers don’t google category acronyms, they search for answers to problems. We write content that’s SEO optimized around these keywords, guides your audience through specific challenges and is authentic to your brand.
Leverage B2B influencers
Thirty seven percent of consumers trust influencers over brands. While B2B influencer marketing is still in the early adopter phase, infrastructure companies can use developer advocates, open-source contributors and speakers at conferences to boost awareness and trust.
Bill Odell
CMO, Aerospike
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Our Services
Earned media + influence
SEO
Content
Messaging
Paid Media
Work with us
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