Developer
How to fuel developer love with PR and content marketing
Developers are the heart and soul of the tech industry and influence tens of billions of dollars of tech spend. Today, there are more companies than ever solving problems for developers with a product-led strategy. Look Left helps these innovators create categories, boost awareness and earn developer love.
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Work with people who get dev culture
Developers hate marketing BS. Choose an agency that knows where people who buy and use developer technology get their information. Your agency should get the tech, the language and the culture.
Talk to the market, builders and bots
Developers don’t care about Gartner magic quadrants. Builders look for ways to solve problems in the most efficient and innovative ways, at work and often on weekend projects. Write useful content that’s SEO optimized around the jobs to be done and is authentic to your brand.
Position your developers as thought leaders
Excellent docs, blogs and talks go a long way with developers. Create multiple pieces of content on a single topic and have your PR team place them to boost brand awareness. We can’t write your docs or code, but we’ll get technical content the attention it deserves.
Product-led growth
The developer technology space is one of the most innovative categories because it’s often led by developers solving problems they’ve personally experienced. Combining a product-led growth strategy with smart PR and content marketing can accelerate technology adoption and shine a spotlight on your brand.
Nathan Burke
CMO, Axonius
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