Uncovering The Real Value In The E-Commerce AI Gold Rush

In this Forbes article, Zohar Gilad, CEO of Fast Simon and a Look Left client, explores the transformative potential of generative AI (GenAI) for e-commerce. With major retailers deploying GenAI tools, there's significant hope for improved shopping experiences. Over half of shoppers are willing to use GenAI for clothing purchases, expecting better personalization and efficiency.The article highlights practical AI applications that can benefit smaller merchants, such as enhanced personalization through AI embeddings, reducing search abandonment with vector search technology and improving merchandising productivity. Additionally, AI-driven chatbots and conversational commerce are revolutionizing customer interactions, meeting shoppers where they are in real time.Despite the excitement, Gilad stresses the importance of balancing AI adoption with customer trust and transparency, following industry best practices to ensure AI aligns with brand values and standards.