Tags
Total Retail
Fast Simon
E-commerce
B2B to DTC and Back Again: How Tech Influences the Way Brands Sell
Zohar Gilad, CEO of Fast Simon, discusses the shift towards e-commerce in DTC B2B sales. Learn how brands are meeting the demands of modern wholesale buyers.
Fast Simon CEO and Look Left client, Zohar Gilad, discusses the evolution of retail from traditional methods to the direct-to-consumer (DTC) model, emphasizing how technology is reshaping sales strategies. DTC brands are now leveraging e-commerce technologies to enhance their B2B offerings, focusing on powerful search functions, personalized experiences, and tailored product recommendations. This transition allows these brands to meet the expectations of modern wholesale buyers, who increasingly demand seamless, consumer-like online shopping experiences.
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