Whether you’re an avid reader of The Rundown or a casual LinkedIn scroller, there’s no doubt you see a dozen new generative AI tools every day. For early adopters, tinkering with new tools is exciting, but those who prefer mature products may be tempted to wait to use generative AI (GAI) until it’s more advanced. While it may seem like innovation in AI is happening too fast to keep up, “waiting for it to mature” is a surefire way to get left behind.
To stay relevant, marketers must experiment with GAI and learn how to harness its power to improve existing workflows. If you’re hesitant to implement new tools and workflows, here are three ways to experiment with GAI tools you already use.
Google generative AI
Google Workspace is arguably the most popular productivity platform, with the support of nine million paying organizations. If you’re one of the three billion people that use Google Workspace, integrating AI into your established workflows is a no-brainer. In fact, you may already be leveraging it with built-in features like Smart Reply and Smart Compose in Gmail and Google Docs. This year, the company added even more AI features to boost productivity and creativity. New Google generative AI features help users:
- Improve writing in Gmail and Google Docs: GAI helps draft, summarize and reply to emails and documents.
- Create visuals in Google Slides: GAI can design, edit and enhance presentations with the click of a button or a simple prompt.
- Get more from Google Sheets: Use GAI to organize ideas or create a project trackers in Google Sheets.
These features and more are available via Duet AI in Google Workspace.
GrammarlyGO
Grammarly provides communications assistance to improve writing anywhere you type — from Google Docs to Slack. It makes real-time suggestions for spelling, grammar, style and tone. GrammarlyGO uses GAI to assist with composing, ideating, rewriting and replying to various types of text. You can write your own prompts in the chat or choose one of its suggested prompts like “identify any gaps” or “write a job description.”
To use GrammarlyGO, you need a paid Grammarly plan, and an admin must enable the feature on the account. Once enabled, you can access GrammarlyGO by clicking the green lightbulb icon wherever you’re editing.
Canva Magic Write, Edit, Design and Erase
Canva, the online design platform loved by 125 million users worldwide, has gotten major recognition as a leader in GAI. The product evolution is representative of the company’s mission “to empower everyone in the world to design anything and publish anywhere.” The new GAI features unlock capabilities previously reserved for designers with specialized knowledge of tools like Adobe Photoshop and InDesign. Some highlights include:
- Magic Write: Generate headlines, captions and slogans for designs using Canva Magic Write.
- Magic Edit: Add or replace objects in an image with a simple prompt.
- Magic Design: Generate personalized templates based on an uploaded image or text prompt to create a series of social images or start a presentation.
- Magic Eraser: Remove any unwanted elements from images, such as people, objects or backgrounds by simply selecting the area you want to erase.
Harness the power of generative AI tools
Whether you’re an early or average adopter (we know there aren’t any laggards here), there’s a generative AI tool for you. Google Workspace, Grammarly and Canva make it easy to integrate AI into your existing workflows so you can learn the technology and expand your skill set. Once you’ve gotten the hang of prompting and editing AI-generated content, you’ll discover where it adds the most value for your work and your team.
