View

Episode 7: Mark McClennan

To be truly successful, a PR campaign must be grounded in strong ethical principles, according to Mark McClennan of Ethical Voices Podcast.

Mark McClennan is the principal of EV Strategic Communications, and for more than 20 years, he has led PR campaigns for companies of all sizes - and in a wide variety of markets.  His passion for ethics and promoting impeccable professional standards led him to create the Ethical Voices Blog and Podcast in 2018. Each week, he features a PR professional discussing a tough ethical challenge they faced at some point in their career.

Mark is a  frequent writer on public relations, ethics, measurement and social media - and he often speaks at industry conferences and universities on these same subjects. He also served as the Public Relations Society of America (PRSA) National Chair in 2016.

On this episode of the Look Left @ Marketing Podcast, he joins Bryan Scanlon to discuss a wide range of ethical topics facing companies, especially during the coronavirus pandemic. Listen now, and be sure to subscribe to catch every episode. And listen to Bryan’s appearance on the Ethical Voices Podcast here.

Have an idea for the Look Left @ Marketing Podcast? Drop us a line at hello@lookleftmarketing.com.

Author
Tags
ethics
PR
marketing
crisis communication
podcasts

More Posts

See all
See all
Here are some proven action items for establishing B2B startup founders as bold, smartypants thought leaders.
Discover proven cybersecurity marketing strategies to promote threat research. Learn to craft compelling narratives, build media relationships and cut through industry noise.
PR and marketing during an election can be tricky, especially for B2B brands. Here are some suggestions to ensure quality coverage while avoiding unwanted attention.
Check out these hard-earned PR and marketing lessons from folks who've been there and done that.
Company culture and the right people are the key ingredients to a great workplace, not fancy amenities. Look Left's Bryan Scanlon shares his insight.
Learn the steps to execute a successful funding announcement and earn great press coverage.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.