View

Episode 30: Fred Bazzoli

Fred Bazzoli talks about the direction of HDMgroup, which will explore health data trends and their impact on the industry.

Fred Bazzoli is a skilled reporter who has written for respected publications such as Modern Healthcare, MedTech Publishing and Health Data Management. Unfortunately, Health Data Management’s publisher shuttered the property in February 2020. 

Through a set of unexpected events, Health Data Management has been revived and will now operate as a not-for-profit publication called HDMgroup, where Fred will serve as the chief content officer and editor-in-chief. Look Left’s Davida Dinerman talked to Fred Bazzoli about the new venture, what readers should expect, and his thoughts on some pressing healthcare data topics. Conversation highlights include:

  • How the relaunch of HDM will differ from its previous incarnation: “I felt with (the original) HDM we were very news-driven. A lot of that stuff had a very short lifecycle. Our major story one day would be gone the next day. I wasn’t sure that (model) was servicing the industry that well. So we’re refocusing our written coverage on analysis and doing a thorough job on investigating issues. I think there’s a real need to share information better across different silos within the industry.”
  • An initial focus of the HDM editorial team will be electronic health records (EHRs) and areas where they need to be improved: “We’ve developed EHRs looking backward. They are great for charge capture, they are great for being an electronic paper chart, but that’s not what doctors need. They have to spend a lot of time post-hours in front of a computer screen and there’s really no payback for it. They are seen as time drains. The user experience has to be better, and there has to be a sense that (the doctors are) getting something back from all this effort.   
  • On the role well-known tech giants can have on the healthcare industry: “Big companies have historically tried to get into healthcare thinking it was pretty easy. It’s very challenging, and there are a lot of roles these bigger companies can play in terms of analytics, data sharing, things happening in the cloud and algorithms. The Amazons, Googles and Apples are already beginning to (get) data to patients.”  

Listen to the podcast now, and subscribe to catch every episode.

Author
Tags
HDMgroup
Fred Bazzoli
healthcare data
EHR
21st Century Cures Act

More Posts

See all
See all
Here are some proven action items for establishing B2B startup founders as bold, smartypants thought leaders.
Discover proven cybersecurity marketing strategies to promote threat research. Learn to craft compelling narratives, build media relationships and cut through industry noise.
PR and marketing during an election can be tricky, especially for B2B brands. Here are some suggestions to ensure quality coverage while avoiding unwanted attention.
Check out these hard-earned PR and marketing lessons from folks who've been there and done that.
Company culture and the right people are the key ingredients to a great workplace, not fancy amenities. Look Left's Bryan Scanlon shares his insight.
Learn the steps to execute a successful funding announcement and earn great press coverage.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.