Services
Look Left’s PR and content marketing hit different
We bring clever messaging to life in earned, owned and paid media to give clients the power to punch above their weight.
Inspiring + meaningful messaging
Look Left clients overcome great odds to build and deliver industry-defining technology. Our messaging brings that advantage to life, going beyond the buzzwords to prompt action against real-life problems.
Influential earned media
Our experts get you coverage in the best possible outlets for awareness with relevant audiences.
Wicked smart content
Look Left has industry experience, creativity and SEO chops to craft optimized content that inspires and drives qualified traffic to your website. Our content goes beyond the keywords to deliver value to your audience.
Savvy SEO
Look Left creates integrated keyword, optimization and content strategies to get Google’s attention. Technical folks don’t search for Gartner acronyms, they search for answers to problems. We’ll make sure your solution is the one they click.
Powerful paid media
There was a time when earned and owned media wouldn’t attend the same parties together. Now they’re BFFs. We’ll develop the perfect mix of paid, earned and owned media for the best recognition and ROI.
Industries
We get the tech of B2B tech
We speak everything from Kubernetes to MITRE ATT&CK Framework. You don’t need to explain the fundamentals of security, dev tech and infrastructure to us. Just don’t ask us to do algebra.
Infrastructure
Draw attention to the technologies running underneath the covers of the digital economy, from network and cloud infrastructure to data-intensive operations.
Security
Clever programs that help the unsung heroes fighting fraud, protecting the cloud and defending data stand apart in arguably the most crowded B2B tech market.
Developer
Dev tech marketing and PR that drops the BS and delivers meaningful content and hands-on advice to build an army of developer advocates for your technology.
SaaS
Media relations and content marketing for software that makes the world safer, smarter and more connected. We integrate with your product-led growth strategy to multiply its impact.
Blog
Content
We’re creative writers, professional editors and SEO experts. We love words and know a lot of them. Look Left is pretty damn good at finding relevant topics and writing on behalf of engineers, managers and CEOs to make them sound as smart as they are.
Learn how B2B tech companies can benefit from generative AI tools like ChatGPT to create impactful blog posts. Discover tips for educating AI models through prompt engineering, ensuring timeliness, accuracy and addressing biases.
AI-generated content can save B2B marketers a lot of time, but at what cost? Here are 5 tips to use the technology to your benefit without compromising quality.
Look Left Marketing announces new brand messaging and identity.
Discover proven cybersecurity marketing strategies to promote threat research. Learn to craft compelling narratives, build media relationships and cut through industry noise.
PR and marketing during an election can be tricky, especially for B2B brands. Here are some suggestions to ensure quality coverage while avoiding unwanted attention.
Work with us
Shift the spotlight
Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.
"What Look Left was able to do for us should be a case study taught in universities around the world."
Nathan Burke
“Small and Mighty.”
Kathleen Rohrecker
"Security pros, PR experts, marketing gurus and partners. The Look Left team is my go-to for building brand awareness in an emerging and crowded market."
Nicole Canulla
"Dives in deep on industry issues and emerges with creative ways to drive awareness."
Matt Mattox
"Experienced, attentive, strategic and delivers results!"
Marci Bontadelli
"People don't always realize how to write for the web. Your column was right to the point and the perfect length."
Steve Zurier
“Proactive in media opportunities, creating effective content - and constantly optimizing our communication strategy.”
Ameesh Divatia
“Look Left knows what will resonate with journalists, readers, and clients alike. A true plus from a PR agency.”
Pascal Ehrsam
“Instrumental in successfully positioning Aerospike in a crowded market.”
Bill Odell